Celebrating 75 years of the Nestle brand that invented instant coffee

Nestle S.A. / Celebrating 75 years of the Nestle brand that invented instant coffee . Processed and transmitted by Thomson Reuters ONE.

A Nestle brand that started as an idea to solve the problem of what to do with unsold coffee is celebrating its 75th anniversary and its position as one of the world's favourite drinks.

Today more than 5,500 cups of Nescafe instant coffee are consumed every second with different varieties catering to different tastes and preferences around the globe.

"We are celebrating the rich history and heritage of Nescafe, the world's first instant coffee, which has kept the distinct coffee aroma. Over the past 75 years it has evolved from a tin of coffee to a full portfolio of products and systems," said Carsten Fredholm, Head of Nestle's Beverage Strategic Business Unit.

"Nescafe is present in over 180 countries and we are also highlighting its promise for future growth as it continues to lead the coffee beverage category," he added.

Innovation from the start

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Bron; www.marketwatch.com